Avis
Experience Design, Identity Design, Design System
Background
Avis offers a wide range of vehicles for short-term and long-term rentals. It is recognized for its customer service and offering of various programs.
The challenge
To re-establish brand image through the app’s visual design and design system. To improve user journey experience.
To achieve a luxurious look and enhance scanability, I focused on establishing a clear hierarchy for essential elements such as colors, typography, and image assets, while ensuring the layout had ample breathing room inspired by minimalistic vehicle brand aesthetics.
Credits:
Soli Moshfeghian, Kelly Flathers, Jamie Catacutan
